Started SRF Venture Pte Ltd in 2015 as a joint venture with a major Diatomite producer, the company supplies filter aid in the region to food and industrial manufacturing companies. 

New Soho Venture Singapore was incorporated in 2022 to meet demands for other chemicals outside of filtration and separation. First regional arm New Soho Venture Thailand was born in 2023 followed by second regional arm New Soho Venture Malaysia in 2024 due to rising opportunities in these regions. Together as a group, we offer an extensive range of high-quality industrial and process chemicals to businesses regionally. With a team that has over 15 years of technical experience in filtration and media, we pride ourselves on our expertise and dedication to customer satisfaction.

We serve industries ranging from food and beverage, edible oil, oleochemicals and electronics, distributing products such as filter aid, bleaching earth, activated carbon and filter equipment. Strong, long-term supplier relationships are the cornerstone of our success. Through years of collaboration, we have developed enduring alliances with some of the world’s most reputable chemical manufacturers and suppliers. This enables us to provide reliable access to a diverse range of premium products, ensuring consistent quality, timely delivery, and competitive pricing for our customers.

Likewise, we believe in building long-term partnerships with our clients by offering tailor made, flexible solutions to meet their unique needs. Whether you require large-scale shipments or specialized chemicals, our team is here to deliver results you can trust.